Project Description

‘Titiza’ is a new restaurant in Thessaloniki, Greece, that focuses on quality dining and redefining traditional Greek cuisine. The word ‘Titiza’ (Τιτίζα) in Greek refers to a meticulous and diligent woman who maintains a perfectly tidy home and creates embroidery with masterful precision. Taking that meaning as a starting point, Oxhouse Design Studio developed a new visual identity inspired by Greek embroidery. The design centres on the cross-stitch as its core modular element, resulting in a flexible and recognisable visual system.

As part of the restaurant’s visual identity, Oxhouse designed the menus and created a handmade signboard in collaboration with Kelly Efraimidou (aka @stitchapixel).