Goethe-Institut Thessaloniki – 70th Anniversary Logo

Brand Identity, Logo Design


Project Description

To celebrate its 70th anniversary, the Goethe-Institut Thessaloniki commissioned Oxhouse to design a commemorative logo that reflects the institution’s history and long-standing cultural presence. The objective was to create a simple and versatile bilingual logo (in Greek and German). The design draws inspiration from concentric circles —a visual reference to the Goethe-Institut’s emblem— symbolizing growth and the passage of time, much like the age rings of a tree.





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