Project Description

Fino has been in the business of producing traditional Greek-style ice cream since 1965. The company realized that a revamp of the identity was crucial in order to increase its exports. Oxhouse kicked off with a redesign of Fino’s logo aiming to retain the original color palette, the element of the sun and the company’s founding year. Curved surfaces were employed in vivid colors as a metaphor for the variety of colors and flavors related to ice cream tradition.

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