ESPA 2014–2020

Brand Identity, Logo Design

Project Description

CLEOS is a private company formed under the umbrella of Ceres Shipping, GasLog and Olympic Shipping Management, with the mission to research and propose safe, commercially viable, and novel technologies for reducing the carbon footprint of the group fleet.

The logo follows a typographic approach which, by replacing the horizontal stems of the letter “E” with opening rays, denotes the release of energy, as maximizing energy production is the main research object of CLEOS. At the same time, the rays are also interpreted as an abstract depiction of a ship crossing the sea.

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