Indigo Bird

Logo Design, Brand Identity
Logo
Logo
The logo resulted from the combination of a bird with an old sewing machine
The logo resulted from the combination of a bird with an old sewing machine
The logo remains legible under difficult printing conditions such as printing on fabric or metal.
The logo remains legible under difficult printing conditions such as printing on fabric or metal.
Photos: Mara Lazaridou
Photos: Mara Lazaridou





Indigo Bird creates innovative and quality denim collections for women. The brandname derives from the combination of Indigo, a color traditionally associated with denim, and the Bird, as a symbol of creative freedom. Oxhouse designed a logo that merges the brandname with an old sewing machine, emphasizing the traditional denim stitching process.

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