FINO ice cream

Logo Design, Visual Identity, Packaging, Illustration, Editorial Design, Type Design


Fino has been in the business of producing traditional Greek-style ice cream since 1965. The company realized that a revamp of the identity was crucial in order to increase its exports. Oxhouse kicked off with a redesign of Fino’s logo aiming to retain the original color palette, the element of the sun and the company’s founding year. Curved surfaces were employed in vivid colors as a metaphor for the variety of colors and flavors related to ice cream tradition.

Fonts by backpacker.gr



The new logo
The new logo
Ice cream cups
Ice cream cups
Color palette
Color palette
Illustrations
Illustrations
Product catalogues
Product catalogues
Packaging lids
Packaging lids
Packaging
Packaging
Visual identity application: graphics on vehicle.
Visual identity application: graphics on vehicle.



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