In 1922 Charilaos Ermeidis opened one of the most famous coffee grinding business in Thessaloniki. Today the company Ermeidis Coffees owns a factory and a coffee shop in the city center. In the new identity, the portrait of the founder was used to reflect the company’s history. Emphasizing the historic background, the lettering of the logo was inspired by old shop signs in Thessaloniki. An austere design approach was followed in the packaging, complementing the elements of the new identity. The final packaging was designed in collaboration with Christos Papatheodorou.